A simple and effective message. Leave your daily stress and run to enjoy relax and wellness within a couple of hours trip from your office! That’s the concept of the campaign created for Carinthia Tourism Office in Padua city centre. An optical effect that showed how easy and fast is to go from a stressful and sometimes boring place like the office to an amazing natural place like Carinthia. Two promoters also were available to give all the tourist info and show the best destinations in the Austrian region.