Turin, Bologna, Treviso, Pisa, Bari and Lecce. Six cities from northern to southern Italy invading the city centres with Maltese colourfulness. Six ambassadors in every city involved the audience to take selfies while our promoters recreated Visit Malta brand on the background. Publishing the picture on Facebook with the tag #ColourMeMalta they could win flights to Malta and also have fun with this quick and effective campaign that aimed to promote the bright joy of a holiday in Malta even during winter time.