The campaign Natura Aperta (Italian for Open Nature) was created to promote the astonishing landscapes that Chile can offer to its visitors, so we found the perfect partner in Nikon Italy. Nikon Club is Nikon official community, and we asked to their users to show us — through their images — if they were ready to face the huge and empty spaces of Chilean landscapes. More than 1300 photographers have taken part in the contest that thanks to our press office work gained large visibility on important national media such as: Repubblica.it, Sole 24 Ore, Donna Moderna and National Geographic. A young photographer won the contest and will finally make his dream of visiting Chile come true!